Women as Consumers

We all know that women wear many hats over the course of the day. They can easily jump from purchasing a baby gift for a friend’s newborn to booking an overseas flight to making a $2 million dollar business decision about an enterprise-level database program.

Women can be a tough consumer to please but the more you understand and tailor your products, programs and communications strategies accordingly, the better your impact will be.

SWING works with companies that believe in making women part of the process and eliminating the guess work. We specialize in creating communities of women and mobilizing authentic word of mouth referrals. When it comes to purchase decisions, women trust other women.