FOR IMMEDIATE RELEASE:


An environmental first for Canada: MANITOBA TOWN FIRST IN CANADA TO BAN PLASTIC BAGS

- Leaf Rapids challenges other North American communities to follow suit -

LEAF RAPIDS, Manitoba, Canada - April 2nd, 2007 - The northern Manitoba town of Leaf Rapids, in conjunction with Bring Your Own Bag™(www.bringyourbag.com), a reusable enviro-bag program developed by Instore Products Ltd., today announced the official implementation of By-law 462, banning single-use plastic bags.

As of April 2nd, By-Law 462 states that retailers will no longer be permitted to give away or sell plastic shopping bags that are intended for single use; only multi-use, reusable bags will be accepted. Anyone who contravenes this By-Law is guilty of an offence and could face a fine of not more than $1000.00.

Recognizing the detrimental impact that plastic bags have on the environment, Leaf Rapids was inspired by countries like Australia and Ireland, where taxes and bans have dramatically reduced the use of plastic bags. As such, in May 2006, the town implemented a three-cent levy on every plastic shopping bag being given out by local merchants.

As a direct result of this plastic bag levy, and their strong environmental history, Leaf Rapids was approached by Bring Your Own Bag™ in September 2006, who suggested the idea of becoming Canada's first plastic-bag-free community. Leaf Rapids administrators immediately responded to the proposal and took proactive steps to make it law, while the community rallied behind the initiative through educational programs. In fact, approximately 50% of the community have already started using recyclable bags in anticipation of today's historical event.

To kick off the program, Bring Your Own Bag™ is donating 5,000 of their multi-use, reusable shopping bags, designed to reduce the use of plastic bags in retail shopping. Additional bags will be available for purchase at a price of .99 at all retail locations in Leaf Rapids.

According to Bond Ryan, Municipal Administrator for Leaf Rapids, "Our community is committed to preserving the environment and raising awareness. With the support of all resident and visitors, we anticipate that the By-Law will eliminate over 50,000 plastic bags from our waste stream in the first year of the ban. And with the support of Bring Your Own Bag™, we can promote and enforce the use and re-use of this important environmental program."

Instore Products Ltd., the developer of Bring Your Own Bag, has been an environmental innovator in the retail industry since 1991, and responsible for diverting over 100,000,000 plastic bags from landfills in North America over the past 16 years.

"This is a perfect example of how one idea can inspire a community, and how one community can inspire a country to conserve our environment," says Matt Wittek, Sales and Marketing Director for Bring Your Own Bag. "This initiative has sparked a national debate that has been overwhelmingly positive for the reduction of plastic bags. We hope that Canadians from all communities - big and small - take up Leaf Rapids' challenge to make a positive change."

"It is not only the big cities in North America that can make a big difference," says Bond Ryan. "If the 550 residents of Leaf Rapids can do it, anyone can do it!"

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About Bring Your Own Bag™
Bring Your Own Bag™ is a branded, re-usable bag program designed to help the environment by reducing plastic bag use. It is a program that brings together the retailer, the consumer and the community-all rallying behind one cause-to improve the environment we live in. Communities and retailers who want to get involved and are considering similar programs to help reduce plastic bag waste can visit www.bringyourbag.com

Leaf Rapids
The Town of Leaf Rapids was constructed in 1971 with a deep respect for the wilderness, which is incorporated into every aspect of the community, from construction to infrastructure to recreation. Town officials imposed a plastic bag tax in 2006 and on April 2, 2007 they will be the first community in Canada to ban single-use plastic bags. Visit www.townofleafrapids.ca to learn more about the community.

If you would like to receive further information or arrange an interview with Bring Your Own Bag™ or the Town of Leaf Rapids, please contact:

Jessica Iaboni
InStore Products Ltd.
(905) 625-6488 ext. 242
jessica@bringyourbag.com

Matt Wittek
Bring Your Own Bag
(905) 625-6488 ext. 228
matt@bringyourbag.com